Resources

Francis X. Foley is president of Xsto Solutions.

Francis has unique experience in working along the entire nutrition value chain from a global manufacturer with a vitamin focused product portfolio to a national distributor with an extensive 200+ product portfolio. He has held various management positions within finance, sales, new product development and marketing functions.

While at BASF Corp., Francis had complete profit and loss responsibility for their $75M North American vitamin C and vitamin B product portfolio.  Recognizing how profits and market share were eroding at the tier 1 global vitamin manufacturer he realized the importance of new product development, and found innovative ways to yield over $6.5M in incremental revenue. In a business development role at Pharm-Rx Chemical Corporation Francis was exposed to a much wider cross section of the nutrition market in terms of products, customers and innovation. Francis’s core focus and strength was to identify and partner with new and existing customers and manufacturers to develop profitable niche products. These focused and targeted new product development pitches gave his customers access to new products and technology while broadening the customer base of his manufacturing partners.

Prior to entering the nutritional field Francis served in various capacities with the US Navy/Merchant Marine. Francis earned his undergraduate degree from the State University of New York Maritime College with a B.E in Marine Engineering. He also earned a Masters in Business Administration from New York University Stern School of Business in finance/international business in 2000.

Dan Murray is VP of Business Developmentat Xsto Solutions, based in Morristown, New Jersey but he resides in Atlanta, Georgia.

In the past he been responsible for bringing new supplement products through the regulatory and commercialization process and for sales and technical support of various vitamin product lines and other novel, branded dietary supplement and functional food ingredeints. With over 20 years experience in the nutrition and food production business, he has worked with products ranging from meat and poultry, baking and beverages to enzyme and vitamin supplements. Dan has a degree in Animal Nutrition from the University of Kentucky and has previously held sales, marketing and product management positions with Central Soya, Roche Vitamins, Rhodia Food, Lonza and InterHealth. He occasionally contributes articles for industry publications including Nutraceuticals World, Total Health and Health Products Business and Beverage World.

Market Research

XSTO Solutions is associated with a variety of major market researchers, including those with international expertise. This provides an excellent channel for innovative ingredients.

Technical Service

XSTO includes in its capabilities agreements with several technical service scientists to help iron out any problems